For this university branding project, I developed a complete visual identity for Scenic Route Cold Brew, centered around the concept of “adventure in every sip.” The project included comprehensive brand guidelines, a system of alternative marks, a refined color palette, and typography. I brought the brand to life across a variety of applications—designing custom graphics for skateboards, paper cups, a ceramic mug, coffee bags, a suitcase, a tall can, and sticker sets. The result is a playful yet structured brand system that feels fresh, adventurous, and adaptable across both packaging and lifestyle products.
